Capturing the essence of female leadership on the Northshore through portraiture photography for JWC Media and Sheridan Road Magazine.
PRODUCED & EDITED BY ELAINE DOREMUS / PHOTOGRAPHY BY @JAMESGUSTIN/FIG MEDIA / STYLING & PHOTOGRAPHY DIRECTION BY THERESA DEMARIA / HAIR & MAKEUP BY LEANNA ERNEST, CATHLEEN HEALY, AND LAUREN WARD OF DISTINCT ARTIST
As Queen Bey says: "Who run the world? Girls." Fig Media's Lead Artist and Portraiture Photographer James Gustin captures 50 women for Northshore's Sheridan Road Magazine. The feature honors thier influence as: creatives, attorneys, couturiers, executives, mothers, leaders and philanthropists in their community. In a departure from the typical studio backdrop used to capture the yearly feature, James Gustin and team attempted 50 unique locations for each of the women that range from homes to offices across the city and north shore.
Challenges
Having ones portrait taken can produce an array of feelings. Encountering each human, with their own views on how they want to be presented to the world, while coaching them to relax into the portrait space is something photographer James Gustin has spent a career amount of time working on. Taking people from apprehension to authenticity is part of the magic method of our teamwork. That process multiplied for 50 people, each in a unique location, created and array of challenges both creative and technical. The team worked through each one and improved on the process as they went.
How our services were used
Photography Services with Artist James Gustin
Photo Editing and Retouching
Location shoot for each person.
Results
A stunning snapshot of the ladies of the North Shore featured across multiple platforms for the magazine. Each woman also received a gallery of images for their personal uses post shoot. James successfully used the project to improve on portrait techniques and shared a wide range of learns with his team at fig media. The learning invaluable