Same day delivery of conference video and photo sizzles audience creating a big impact for yearly leadership summit.
The Scion Group, is one of North America’s leading owners, operators and advisors of student housing. Each year they host staff to celebrate wins and set a vision for the coming year. The fig media team partners with the executive staff at Scion to capture the conference through photography and videography services. We cover all keynote speakers, a few breakout sessions, capture the spirit of the full event, in addition to creating a highlight sizzle that screens the final night.
Challenges
Coordinating 2 photographers, 2 filmmakers and an on-site editor to cover all events over the course of three days while simultaneously editing the footage is no easy feat.
Directing attendees to have bright smiles and engaged looks as they learn and absorb content. We coach people to look their best and allow them to have a say in how they are photographed.
Same day editing requires a huge lift, data management and planning to pull off. Our editor creates a custom template weeks before the event. They work 18-20 hours each day to comb the content for soundbites and layer in excitement while capturing the messaging leadership wants to drive home. Very complicated!
The final shot fo the sizzle reel is taken 25 minutes before it plays. Exporting and getting that in the hands of AV for playback requires extra planning and back up options.
Photography is often delivered rush and requires extra hours for our team to edit the quality our client expects.
How our services were used
Full Event Coverage Photography
Full Event Coverage Filmmaking
Same Day Editing Services - Sizzle Reel
Archive of all Keynote Sessions - Main Stage Camera
Roaming B-Roll Filmmaker
On-Site archive back up systems for data
Playback support with AV teams
In-Person Editing Sessions with client at event every day
Location Scouting and Walkthroughs before event
Timeline and Shot list regenerated from our archive of past events.
Archive of Breakout Sessions
Digital downloads of all assets
Re-Edit of Event Highlight to include extra content post event.
Results
The same day sizzle reel is a huge hit with staff. Seeing each other represented positively in front of the entire workforce builds a cohesive national team that feels like they are "part of something important." Upon conclusion of the edit the team is cheering and on their feet ready to celebrate.
Once complete, all media is used for marketing purposes year round. The multi-purposed archive is a worthy investment year over year. Photography is used for internal marketing campaigns, HR celebrations and on social media. The videos are used in trainings and future media throughout the year.