Ratatouille @ the Park Hyatt

May 15th event at the Park Hyatt for Experiential Marketing Company Becker Group for the new Pixar film Ratatouille. A film about a young rat living within the walls of a famous Paris bistro wishes to become a chef, but is hindered by his family's skepticism and the rat-despising staff and patrons, was the main experience for the evening. French food, cheese, drinks, music and atmosphere was transformed as an experience for promoting the film. fig was there to document the event and experience what The Becker Group had to offer to event owners and spaces. Being the lead videographer, I had the pleasure of working with Keren Aronoff as my assistant at the Park Hyatt for this private event. I learned a lot about how these events can be specialized and marketed with a purpose and bring in the experience of a film to a real space, which I look forward to learning more about promoting my own feature documentary in the upcoming year.

Billy Rood